The Journey
The Core Values
We Make Your Business Look Good Online
Pi R Squared Consulting is a digital marketing agency inspired by the infinite potential symbolized by the mathematical constant π (Pi) founded by Abraham Varghese. With a legacy rooted in innovation and data-driven strategies, we’ve carved a niche in transforming digital challenges into growth opportunities. Our commitment to client-centric solutions, integrity, and continuous learning has positioned us as trusted partners for brands across various industries. At Pi R Squared, we don’t just offer services; we craft bespoke digital journeys tailored to each brand’s unique narrative.
We approach things a little differently here at Pi R Squared Consulting. Innovation and creativity is woven into the very core of our designs. Instead of trying to be the be-all end-all, we focus on what we do best — First,We build awesome & affordable websites. Second is promote your business through digital marketing while giving you the best customer experience along the way. We don’t try to reinvent the wheel and offer every service under the sun. Whatever your website needs, we’re here to help, but you’ll never be asked to pay for services you don’t need.
A brand is not only what you make out of it but also how you make the world perceive it
Even the best innovations fail, if they are not brought to market the right way. We breathe life to your ideas, through relevant, memorable, and playful identities andexperiences that cuts through the noise.
We create multiple future scenarios for forward-thinking organisations, providing them with a strategic reframing of where they think they’re going, or maybe even needs to go. This process enables organizational learning and helps build resilience.
Through a clear purpose and a value-driven approach to identity creation, we know how to breathe life into the new, and how to connect organizations with audiences in authentic and genuine ways. This most often happens through the creation of relevant, memorable and playful identities and brand experiences that cut through the noise. It is through our identities, as humans and organizations, we can start looking for viable alternatives, different ways of being-in-the-world.
Partners
Driving Growth: My 24-Year Journey in Digital Marketing and Business Strategy
Over my 24 years in the industry, I’ve consistently focused on one thing: GROWTH. Whether it’s been revenue, profits, customer acquisition, upselling, cross-selling, or reducing client churn, every activity has revolved around driving growth.
From Telecom to Digital Marketing: A Journey of Strategic Growth
I spent the first 13 years in a rapidly expanding Indian telecom business and the last 11 years as the Founder of Pi R Squared Consulting, a digital marketing agency. Addressing the growth challenge has been a daily key result area (KRA) for me. My experience spans both traditional and digital landscapes, giving me a unique perspective on what drives business success.
The Power of Combining Business Fundamentals with Digital Innovation
While digital technology and innovation are essential, a comprehensive understanding of business fundamentals—cash flows, strategy, branding, consumer behavior, and target audience—is crucial. This depth of understanding, combined with my experience in scaling businesses and a deep knowledge of digital technologies, positions me uniquely to contribute to the growth stories of other organizations and individuals.
Micro and Small Business Units
I help these companies grow by serving as a trusted digital marketing consultant. I assist in defining their core challenges and identifying solutions, including digital strategies, to drive significant growth. My approach is hands-on, working closely with business owners to craft and execute strategies that align with their goals.
Startups and Venture Funds
For startups, particularly those in pre-seed and seed funding stages, as well as incubators and venture funds, I mentor and closely work with founders. My guidance includes commercialization strategies, marketing approaches, business model adjustments, pitch deck preparation, and connecting with the right partners to fuel GROWTH.
Non-profits
Working with non-profits, I help them navigate real-world challenges in digital innovation and entrepreneurship. My goal is to enhance their skills, enabling them to leverage new growth tools effectively and make a greater impact in their missions.